Pragati
Available For Remote, On-site & Hybrid Roles

Growth & PerformanceMarketer.

4+ years of experience in SEO, Performance Marketing, Analytics, CRO, and AI-powered growth strategies. I help businesses attract, convert, and retain customers through data-driven marketing and continuous optimization.

Backed by a strong technical background and hands-on coding experience, I bring a deeper understanding of website architecture, technical SEO, performance optimization, and user experience enabling me to bridge the gap between business objectives, marketing strategy, and technical execution to drive measurable growth.

View Case Studies ↗Download Resume
Industry Experience10+ Growth Domains
✓

SaaS

Growth strategy & performance campaigns

✓

CPaaS, BFSI, FinTech

Lead funnels, CRO, and ROI-driven media.

✓

Healthcare & Enterprise

Scale-ready media and organic growth systems.

✓

Agencies & Consulting

Multi-client strategy, reporting, and campaign execution.

Looker Studio
HubSpot CRM
Demand Generation
Content Strategy
CRO & A/B Testing
SemRush
Growth Marketing
AI Automation

167%

Organic traffic growth

45%

Keyword Growth

210%

Search Visibility Growth

4+

Industries Served

● ABOUT ME

I turn data into decisions that compound

I'm a Growth & Performance Marketer with deep expertise in SEO, Performance Marketing, Marketing Analytics, CRO, and AI-powered growth strategies. My focus: helping businesses acquire customers efficiently through compounding, data-driven marketing systems.

Based in Bengaluru, actively targeting growth and performance marketing roles where my rare combination of technical expertise in web development, SEO, paid media, and AI Search Optimization commands a premium in 2026–27.

What makes me different: I don't run channels in isolation. I build growth systems where SEO, paid, analytics, and CRO connect and compound ,creating results that outlast any single campaign.

Certifications

G

Google Analytics 4

G

Google Ads Search

I

International Marketing

F

Front End Development with React js

Tools & Stack

SEMrushAhrefsGA4GTMLooker StudioSearch ConsoleGoogle AdsMeta AdsLinkedIn AdsHubSpotHotjarScreaming FrogZapierClaude AIChatGPTGeminiNotion

Skills & Capabilities

Full-stack growth marketer operating across the entire acquisition funnel from first organic visit to closed revenue.

🚀

Growth Marketing

  • Growth Strategy & Roadmapping
  • Customer Acquisition Systems
  • Funnel Optimisation
  • Demand Generation
  • Account-Based Marketing
📈

Performance Marketing

  • Google Ads & PMax
  • Meta Ads
  • LinkedIn Ads
  • Retargeting & Remarketing
  • Budget Pacing & ROAS Optim.
🧠

Analytics & CRO

  • GA4 & Search Console
  • A/B Testing & CRO
  • Funnel Conversion Measurement
  • Attribution & Reporting
  • Revenue-focused Insights
⚡

Demand & Strategy

  • Content Planning & Distribution
  • SEO & Organic Growth
  • Paid Media Alignment
  • CRM & Lead Systems
  • Growth Experimentation
Case Studies

Real Campaigns.Real Results.

Every project driven by strategy, not guesswork.

Organic Growth · CPaaS · VeUp Technologies

Scaling Organic Traffic from Near-Zero in a Competitive CPaaS Market

VeUp Technologies had low domain authority and minimal organic visibility. The business was almost entirely reliant on social media with a DA of only 5 and no scalable organic engine in sight.

Challenge

  • →Zero organic traffic baseline
  • →Domain Authority of only 5
  • →80+ thin, unoptimised pages
  • →No internal linking strategy

Strategy & Execution

  • →Full technical SEO audit — Core Web Vitals, crawl
  • →Internal linking architecture rebuild
  • →AEO for featured snippets & PAA
  • →FAQ, HowTo, and Speakable schema
  • →Monthly competitor gap analysis

Outcome

  • →Organic growth in 9 months
  • →Significant website authority improvement
  • →Brand now started recieving organic demo requests
  • →Content strategy created a compounding growth engine

+167%

Organic Traffic Growth

45%

Organic Keywords Growth

DA 12

From DA 5

75%

Indexed Pages

B2B Lead Generation · Medtel Healthacre

Building a Scalable B2B Lead Engine for a SaaS Sales Platform

Medtel Healthacre relied on one-off demand gen campaigns. We implemented a lead engine that combined account-based content, paid search, and high-intent intent signals to improve pipeline predictability.

Challenge

  • →Small pipeline velocity
  • →Low lead quality from meat ads
  • →Fragmented paid and organic workflow
  • →Weak technical conversion tracking

Strategy & Execution

  • →Audited funnel and conversion points
  • →Aligned paid search with intent-stage messaging
  • →Created sales-ready content templates
  • →Deployed end-to-end revenue tracking

Outcome

  • →Generated a qualified government-sector lead through Meta Ads
  • →Lead quality improved by 42%
  • →Sales accepted 80% more MQLs
  • →Improved campaign efficiency through continuous optimization

25K+

Ad Impressions

1.8%

CTR Achieved

1

Govt. Lead Generated

3+

Audience Segments Tested

Technical SEO Revamp · Arizton Advisory

Revamping Technical SEO to Recover Authority and Search Visibility

Arizton Advisory had strong content but weak technical foundations. We rebuilt the site’s crawl architecture, improved page experience, and launched structured content to regain visibility in competitive keywords.

Challenge

  • →Slow page speed and unstable UX
  • →Duplicate content issues
  • →Poor crawl prioritisation
  • →Missing schema for commercial pages
  • →Zero visibility for high-intent terms

Strategy & Execution

  • →Site speed optimisation and code clean-up
  • →Canonical strategy and duplication fix
  • →Priority crawl & index planning
  • →Schema rollout for service pages
  • →Commercial keyword cluster mapping

Outcome

  • →Core Web Vitals improved by 42%
  • →Visibility for high-intent terms recovered
  • →Organic conversion rate increased
  • →Technical debt reduced for future growth

+120%

Page Speed Score

+95%

Indexed Keywords

+35%

Organic Conversions

AI Search Optimisation · VeUp Technologies

Optimising Search for AI Discovery in Healthcare Content

VeUp Technologies needed better visibility in AI-generated search experiences. We rewrote content with AI query intent, improved schema, and tested results in answer-rich SERP placements.

Challenge

  • →Low presence in AI search results
  • →Content not aligned with AI question formats
  • →No speakable or FAQ schema
  • →Disconnected editorial operations
  • →Limited search intent insights

Strategy & Execution

  • →AI-focused keyword intent mapping
  • →Rewrite for question-and-answer formats
  • →Schema strategy for FAQ and speakable content

Outcome

  • →Organic discovery improved for healthcare searches
  • →Content became a reliable demo driver
  • →Search engagement rose across featured snippets

+57%

Organic Discovery

+28%

Demo Requests

● Analytics

Marketing Dashboards

A glimpse into the analytics setups I build and manage. Sensitive figures are anonymised.

GA4 — Organic Performance
Active
Organic Sessions+83.2%
Organic Users905
Avg. Engagement Rate95.8%
Views2.5k
Search Console — SEO
Active
Avg. Position12.2 → 6.8
Average CTR+5.4%
● WORK EXPERIENCE

Experience & Skills Matrix

Timeline

VeUp Technologies

Digital Marketing & Web Specialist · 2024–Present

OFCR LLP - Early Stage Startup

Front end Development Intern · 2023–2024

MedTel Healthcare

Digital Marketing Specialist · 2023–2024

Arizton & Advisory

Marketing Executive · 2021–2022

Skills Proficiency

Technical SEO75%
GA4 & Analytics92%
Google Ads70%
Content & AEO90%
LinkedIn Ads70%
GEO / AI Search88%
CRO & A/B Testing85%
HubSpot / CRM82%

Download Full Resume

Complete work history, certifications, education formatted for recruiters and hiring managers.

⬇ Download PDF Resume
⊙ INSIGHTS

Thoughts on Growth

AI Search

How to Get Your Brand Cited in AI Answers

SEO taught us how to rank. Social media taught us how to get attention. Now AI is teaching us something different — how to become part of the answer itself.

June 2025 · 6 minRead →
SEO

Why AEO Will Outperform Traditional SEO by 2027

Answer Engine Optimisation isn't niche anymore. With AI overviews dominating SERPs, structuring content for answers is now table stakes for any serious marketer.

May 2025 · 6 minRead →
Available for Opportunities

Let’s Build
Something Meaningful

I'm actively exploring opportunities in Growth Marketing, Performance Marketing, SEO, Analytics, and Demand Generation. Open to joining ambitious SaaS, FinTech, and technology teams that are solving real-world problems.

SEOPerformance MarketingGA4SaaS Growth
in

LinkedIn

Connect Professionally

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Email

pradhanpragati7@gmail.com

Phone Number

+91 9902061998